Trade show season is here and there’s a lot to consider in relation to how you want to accomplish things. How do you know that you’re doing what is best? Do you have a banner?
If banner printing is in your future, you want to know that you’re putting it together in a way that makes sense and helps you to stay ahead of issues. Here’s what you want to consider.
How Big Should It Be?
Some people like banners that can sit on the table that they’re using at a trade show. In other cases, you may want something large that sits on the floor next to your space. Banners come in so many sizes, so consider how you set things up and how you want it to look and you can figure out sizing fairly easily.
What Are You Drawing Attention To?
What do you want to be the focal point of your banner? Your business name, some sort of service you offer, your location? Be sure that you make your focal point obvious, easy to see, and simple to read.
Logo and Brand Colors
Everything that you do with your banner should be using your logo and your brand colors to be able to keep everything in order. The fact of the matter is, your logo and branding is at the center of all of your marketing, and you want to use those colors and ideas on everything you do.
As you look at everything that you can do with your banner, be sure that you really think about things and that you have a handle on what it is that you need to do. In the long run, you’ll find that a good banner lasts a long time and that you have all sorts of opportunities available with it in the end.